Sandu Brothers is a 130-plus-year Ayurvedic and nutraceutical house based in Mumbai, publishing its catalogue at sandu.in. Their line spans classical churnas, tablets, syrups, and topical oils sold across chemist, e-commerce, and export channels — the kind of catalogue where product truth, claim safety, and multi-market label discipline all matter at once.
We are in an early founding-pilot conversation with Ajinkya and Gargi Sandu on whether Shoploop's verified-twin pipeline can compress the distance between a product record and everything a marketing team ships from it: PDP hero, campaign stills, social cuts, retail-partner assets. The test wedge is narrow — five SKUs, one governed brief, one approval trail — because narrow is where you can tell signal from theater.
What we are not claiming on this page: no lift numbers, no cost savings, no conversion delta. Those get written up only after they show up in a measurement window we did not design after the fact. If the pilot returns a real number, we will publish it with methodology attached. If it returns nothing, we will publish that too.
The Sandu logo appears in the “In pilot with” row on our landing to acknowledge an active founding-pilot conversation, not to imply endorsement, investment, or a completed engagement. Ajinkya and Gargi have the final word on how their name appears, and this page will be updated the moment they ask.
If you are reading this because we sent you the link on WhatsApp: this is the honest version of the pitch. Everything on the landing points back to a URL, a record, or a note like this one. Nothing on the landing is a claim we would not be comfortable defending in a room with Ajinkya and Gargi present.